New Shop Alert: Bird’s Eye Outfitters

Few and far between: that’s how I would describe the state of quality outdoor shops in the Upper Peninsula.

Enter the new kid on the block:

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It’s always refreshing to see a new silent-sports themed shop open up. However, when I saw the sign, I had mixed emotions: I was excited about a new outfitter, but hesitant to get too excited in case it turned out to be just another low-level jacket pusher for over-stylized hipsters who rarely leave the pavement. All of my fears were quashed the second I crossed the threshold.

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Its well-lit, industrial chic showroom is accented with all sorts of shiny toys. I especially appreciate how they are not stacked like cordwood on sterile shelves or cheap pegboard. The owners have taken the time to work the product displays into an inspired art form. They have a wide array of products for the novice to the seasoned outdoors person.

Bird’s Eye caries the following top-notch brands:

  • Patagonia
  • Arc’teryx
  • Prana
  • Lolé
  • Temple Fork Outfitters
  • MSR
  • Giant Bicycles
  • Salsa Bicycles
  • Fjallraven
  • Chaco
  • Osprey

Aside from offering those killer brands they also rent out kayaks and stand up paddle boards. They will soon be offering river tours and kayak/SUP lessons as well. Future plans also include bike maintenance and repair once lower level renovations are complete.

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MMMM-fresh TFO cork!

Quite possibly my favorite of Bird’s Eye’s many great attributes is the beer and snacks! It’s really nice to be able to enjoy a pint while browsing gear. I love it when my favorite things mash up. The staff also told me that they will be offering Charcuterie plates in the future. I look forward to sitting down to talk shop over salted meats and libations. When you get there ask for the Bird’s IPA, it has hints of Cascade hops, Gore-Tex, and Prima Loft and pairs well with shiny paddle boards or fat tired bikes.

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The front portion of the shop houses Superior Coffee Roasting Company. We will be doing a future feature on them but suffice it to say, they pulled me two delicious shots that I am still thinking about.

Head on over to 107 East Portage St., in Sault Ste. Marie, MI and check them out.

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